Integra Profex brand – Beverly Group
8 800 301 99 73 60 Markfield Dr, Charleston, SC 29407Russia, Moscow, Al. Dikogo street, 5
Branding and identity Digital

Integra Profex brand

Brand identity for Integra Profex — energy corporation with offices in Russia and Europe. The company is manufacturing breakthrough technology of real-time condenser cleaning and enhanced heat transfer.

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clientIntegra Profex
countryRussia, USA, China
art-director Artem Bobrov

Our mission was to create a clean, bright and humanistic identity that would help to stand out and support marketing tasks. The sign origination comes from the form of turbine cleaning grids and RCCS forms (main company product). Two parts create the letter «I» inside. Color change symbolizes the cleaning process.

Logotype form and concept become a strong basis for the company graphic language. First of all, these are company icons. All clean and fun, yet functional and easy to understand. Moreover, a custom typeface named Integra Pro based on Cooper Hewitt has been developed by our team, so any layout becomes easily branded.

We believe the graphical language developed by our team (in our humble opinion) is humanistic and remarkable and has the ability to touch potential customers though it does not create a sense of something not very serious.

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