Rage Eq branding – Beverly Group
8 800 301 99 73 hello@beverly-group.com 60 Markfield Dr, Charleston, SC 29407Russia, Moscow, Al. Dikogo street, 5
Branding and identity Print

Rage Eq branding

Naming, brand development and print design for sports equipment stores in Russia.

+ open project details
year2016
clientRage Eq
countryRussia
art-director Artem Bobrov

Rage Eq (short from Equipment) is a new chain of sports stores in Russian regions. We were tasked with developing a brand and visual language of the company that would be completely different from competitors and express the dynamic and modern spirit of the project.

Initially, the task was to develop a simple and memorable sign, at the same time containing movement and elements on which a recognizable corporate identity of the company can be built. The solution was to combine the letters R and E into one symbol, while the slope of the letters gives it dynamics, and also allows you to build interesting graphic elements on branded media.

The mark has been developed into a graphic language that fully reflects the company’s active yet disciplined approach to doing business.

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