There is no proof or investigation that shows what kind of design can be named successful and effective. But this is our belief — life is too short to be a coward.
We do not mean you have to go mad and do whatever you want. No. But you have to be brave and offer some new solutions to existing issues. It makes your work more reasonable, your existence more exciting and meaningful and we do believe that in the end, brave solutions can help you gain extraordinary results. Any cowardly one even based on proper analytics and investigations has fewer chances.