«Best offer of the year», «quality is proven by time», «exceptional service…». Is it the only way to promote the business and your offer? Is it really the best offer of the year? How have you checked it? Companies and businesses lie to us constantly.

We suppose it happens just because people can not create anything interesting and unique based on real facts about the company (lack of imagination or there is nothing at all in the core of the business).

Nevertheless now many young organizations start feeling the advantage of being realistic and not lying to the customer. We never (pfffff… nearly) lie in our work — we use the truth as an advantage and amazing design tool.