We have developed a catalog of equipment and a booklet for the oldest Chinese automobile manufacturer FAW.+ open project details
FAW Corporation is the oldest Chinese automotive company, as well as one of the largest global companies in general, consistently included in the Fortune Global list (500 corporation with the largest capitalization). FAW was founded in 1953 and built the first automobile manufacturing plant in the PRC.
In 2019, the company hired us to develop printing material, the purpose of which was to strengthen the position of the FAW truck division in the Russian market. The scope of work included a number of printed materials, including a catalog of all products, as well as a general image catalog of the company.
The purpose of the booklet is to elegantly but informatively tell about the company, its presence in Russia, and inform potential dealers about the opportunities that open up when working with FAW. The catalog contains data on all truck models of the manufacturer.
Printing is filled with a large number of different types of pages – a timeline with the history of a corporation, infographics with key indicators, a presence map, and so on. As a result of the work, we received positive feedback from colleagues at FAW, and after that we were hired to perform additional tasks.
The booklet is filled with interesting and varied informational and image spreads that do not let the user get bored when reading it.