Bamboohome identity – Beverly Group
8 800 301 99 73 60 Markfield Dr, Charleston, SC 29407Russia, Moscow, Al. Dikogo street, 5
Branding and identity

Bamboohome identity

Graphical identity, branding strategy and print product development for bamboo furniture company.

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art-director Artem Bobrov

BambooHome is a Russian company-reseller of stylish and sustainable furniture from bamboo. Being commissioned to create the identity system we had to develop the brand that would not associate with any hand-made furniture but still be relevant to the company concept.

As a result, the minimalistic and stylish approach was accepted by the customer. Brand looks a bit luxury and catches the eye in spite of the black and white gamma. We have enjoyed playing with the developed graphical system, creating new and impressive layouts.

We have developed company guidelines, including basic rules of organizing the selling point, developing a digital banner system and others.

In addition, we have developed icons to be used in catalogs and promo materials.

If needed alternative colors can be used for department separation.

We have developed a company catalog to be represented during events and in selling points.

The graphical language is described in detail in the guidelines created by our team.

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