«Good design is a matter of discipline. It starts by looking at the problem and collecting all the available information about it. If you understand the problem, you have a solution. It’s really more about logic than imagination.»

Here we agree with one of the most legendary graphic designers Massimo Vignelli. Among his works are the New York Subway visual system, brands like Knoll, Cinzano, Ducatti, United Colors of Benetton and many others. Discipline is a glue that connects all other manifesto points together. Without discipline, the whole work falls apart.