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Name

Country

Year

Zenit Development

Branding

Russia

2016

Introduction

Zenit is a company from Ryazan (Russia) busy in industrial objects development.

We were commissioned to create a simple logotype and basic rules of graphic identification.

New letter in the alphabet

The simple idea of a brand is to create a monogram based on ll the letters from the company name. Here is brief transcription from Russian to English:

Z=З; E=E; N=Н; I=И; T=T. This way ZENIT=ЗЕНИТ. In a logotype we have combined all of the letters into one simple sign.

Brand DNA

The form of the logotype and it's characteristic lines become the brand DNA.

With these elements it is quite simple to brand any stationery document.

(c) 2017 Beverly Group AB

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