Troika — Three in Russian
Troika in Russian means three — this idea became the basis for the whole identity — three is hidden in the logotype and create a marketing concept described below.
Three main principles
In order to explain the «three» concept we have created three main principles of the company to inform the customer.
They are: best conditions and lowest fees, always available cash and friendly personel.
Created brand has a limited colour system — only two ones make a brand recognizable and do not let
the identity to become to diverse.
In addition pattern to use for covers, bags and some souvenirs was created. The pattern is made out of
figure «3» written in different fonts and languages.
In order to use created graphical system in the most proper and disciplined way the company received
a detailed guideline telling the user right way to use create created language efficiently.
(c) 2017 Beverly Group AB