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Name

Country

Year

NEOME

Branding

Russia

2015

When elegance is the target

NEOME («neobychnaya mebel'» in Russian — unusual furniture) is small family business in Russia creating wooden furniture.

Every detail is made with hands. Company is working with private clients and for the differentiation was not as important as being simple and elegant.

For us it means we have to step away from our usual brand approach — creating sensual and graphical identification and differentiating eco-system by

crossing out the word «differentiating». This helped us in many ways to solve the task — clean black and white style with application of some simple forms

and elements in brand's DNA. Nothing bright or standing out too much — just clean and elegant graphics.

Booklets and web design

In addition we have created many brand supportive elements — booklets,catalogues and web design.

All executed in a simple and clean manner.

(c) 2017 Beverly Group AB

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