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Name

Country

Year

Ecotel 21

Web Site

Russia

2017

Introduction

Ecotel 21 brand was created by our company. The base of the identity is flexible figure 21 in the name of the company (for more details about branding see relevant work in our portfolio).

Later we were commissioned to create interesting and functional web site for the company. Main idea is to tell about the company and show available products and services.

21

Same as in branding, flexible 21 becomes a significant part of the site. For example looking at the main page logotype is responsible for the hero of the sideshow. If

we see Asprey products, 21 turns into Asprey logo type 21. Elemis — so 21 looks like Elemis logo. And so on.

Same principle is applied for the catalogue pages — hovering some brand the logotype changes based on the brand you pick. On the brand page also look at the

logotype — it responses to the context. This makes a site more entertaining and remarkable for the user.

Structure and usability

Talking about site structure we did our best so it is as simple and clear for the user as possible. Every page gives an opportunity to gain needed information or ask

company stuff in case you miss something. Overall site consists out of 8 different unique pages.

(c) 2017 Beverly Group AB

vimeo     |     site in russian