For the engineering company GREEN, we carried out a comprehensive branding, and also created a website from the moment of prototyping to development and launch.
+ open project detailsGREEN is an engineering company that provides comprehensive support for infrastructure, industrial, and development projects at every stage of their life cycle. The main areas of expertise are transport infrastructure, social infrastructure, utility infrastructure, energy, agro-industrial complex, and industry.
Our company has developed a corporate identity guideline, as well as a GREEN website, including prototyping, design, front and backend. The site is made in the WordPress system.
For the company, when creating both a brand and a web resource, it was important to reflect its dynamism, manufacturability, as well as flexibility, and responsibility in solving problems of any level. Our team has developed a living identity system that reflects all the criteria described above.
To see the result of work please visit greenfingroup.com.
Logotype as an identity basis
The main specialization of the Customer’s company is bridges, roads, and other infrastructure facilities. The task was, on the one hand, to reflect the specification, and on the other hand, to make it relatively abstract and flexible, not to get too straightforward.
The company’s logo, which has become the basis of the identity, is the intersection of two lines going into the distance, which also reflects the development, prospects, and flexibility of the organization.
Website
In addition to a comprehensive system of identity and corporate identity, we also developed a turnkey website for the company. As part of our work, we have done: prototyping, design, layout, front-end programming, landing a site on the WordPress system, optimization, and testing. You can see the result at greenfingroup.com.
The site is fully responsive and prepared for all devices and screens.
The layout of each screen is made separately for large devices, standard desktops, tablets and phones, so that the experience of interacting with the resource is optimal and most convenient for any conditions.
The site has an interesting and convenient search functionality that allows you to quickly find the information you need.
The site also works as an effective tool for collecting applications and appeals.
Identity and manual
Before starting work on the site, our company also created a system of the company’s graphic language – a flexible and recognizable tool that allows you to communicate with all GREEN customers and counterparties.
For communication, we have developed a large number of corporate identity media layouts – business cards, letterheads, T-shirts, bags, and more.
The rules and basics of the graphic language are described in detail in the manual we created.
