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Before heading to the movies or watching new shows, millions of film and television fans log onto Rotten Tomatoes, the online destination where they can check out a variety of reviews and trailers, discuss and debate with other fans, and see how releases rate on the site?s famous Tomatometer ranking them from ?rotten? to ?fresh,? with the best garnering the coveted ?Certified Fresh? score. Pentagram collaborated with Rotten Tomatoes to refresh the brand itself, designing a new logo and monogram in the first significant update to the identity since 2001.
Originally launched in 1998 as one of the first online review aggregators, Rotten Tomatoes? profile has increased as studios have recognized it as an important place for fan engagement, and pay close attention to user feedback that can impact a film?s performance at the box office. Growing into a reputable brand, the Rotten Tomatoes identity is now utilized for publicity, promotion and events, and the logo needed to look professional and credible, while still retaining a bit of the madcap spirit familiar to fans.
Before heading to the movies or watching new shows, millions of film and television fans log onto Rotten Tomatoes, the online destination where they can check out a variety of reviews and trailers, discuss and debate with other fans, and see how releases rate on the site?s famous Tomatometer ranking them from ?rotten? to ?fresh,? with the best garnering the coveted ?Certified Fresh? score. Pentagram collaborated with Rotten Tomatoes to refresh the brand itself, designing a new logo and monogram in the first significant update to the identity since 2001.
Originally launched in 1998 as one of the first online review aggregators, Rotten Tomatoes? profile has increased as studios have recognized it as an important place for fan engagement, and pay close attention to user feedback that can impact a film?s performance at the box office. Growing into a reputable brand, the Rotten Tomatoes identity is now utilized for publicity, promotion and events, and the logo needed to look professional and credible, while still retaining a bit of the madcap spirit familiar to fans.